While cloud computing is a necessity for many organizations, it poses a significant challenge to data safety. Traditionally, parameters such as efficiency and scalability have been solely used to describe the benefits that cloud computing would have

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product or service to a company that demonstrates solid social values that the consumer

As Hyundai Motors America (HMA) and Genesis Motors America (GMA) suggested in their May 1, 2018, announcement, they have offered a proposed new Genesis Dealer Sales and Service Agreement to Hyundai dealers in most states.  Dealers located in states

In 1995, the Internet became real for me… There was a moment for me – I was still in university, sitting in a Corporate Finance class, and I learned that the largest initial public offering (IPO) in history had occurred. NetScape. For me, this wa

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic — and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with o

Jack came enthusiastically into the waiting room reaching out for a handshake and pulling me in for a hug. “Dr. Merlot, thank you reviewing my Thesis on leadership for my MBA program. I extremely grateful you would take the time.  I’m even more

Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to

PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appro