Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards o

Successful people don’t strive for average – they strive for exceptional! ELEAD1ONE Partner Bill Wittenmyer shares his take on performance & why great producers need management attention.

Chip King explains why making your inbound phone processes can cost you sales if you don’t change your phone process.

Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit your dealership.

The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looki

Content creation is one of the biggest struggles for business owners in their marketing. For many, the question of “what is content” can be a little confusing. At a recent event I spoke at, I had the audience share their thoughts. Some of their r

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships.  Introduced in August of 2017, “Questions & Answers” is a channel for anyone with a Google ac

Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illu

It’s time you started making your Dealership space work harder for you and this Quick Tip gives you a simple and very effective way you can do that for under $30!