As any automotive dealer knows, perfecting a digital advertising strategy can be a challenge. To add insult to injury, OEM-ran preferred vendor programs intended to aid in these efforts often do more harm than good. Here are the factors your dealersh

Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next generation of vehicles in a dealer’s inventory is just as important. Those incoming auction and trade-in vehicles

ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online and the importance of digital retailing in this week’s edition of Witt’s Wise Words.

Did you know Instagram is one of the best platforms to use when trying to get your brand discovered? 60% of users say they use Instagram when looking for new products or services! That means Instagram is often where your audience sees you… FOR

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more i

Andy Church shares the importance of the proper inspection of tires in front of the customer during the walkaround to dealership revenue in this Quick Tip.

ELEAD1ONE Partner Bill Wittenmyer shares the 3 P’s of success in this week’s edition of Freebie Friday.

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover

It is no secret that social media has been discussed in the automobile industry for what seems to over a decade now. It was remarkable just ten years ago to attend conferences and learn from experts about YouTube video marketing and the early stages