When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always been to offer discounts. Most auto dealer advertisements on television, radio, online, or deli

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an on

ProfitByAction.com Quick Tip on the Business Planning Process.

“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question: What % of my RO’s should I be i

In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these sal

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process

Dealers spend large sums of money driving visitors to their website.  They spend on digital marketing such as paid search, paid social, display ads, and purchased referral traffic.  Dealers also spend on traditional media to drive organic and direc

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage th

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perf