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Are Your Most Profitable Customers Created or Made?

CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership’s most profitable customers are created or made in this video blog.
Oct 12, 2018

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a custome
Oct 12, 2018

Profit By Action Quick Tip: Business Planning 3 – Team Meeting

ProfitByAction.com Quick Tip on the importance and the role of the team meeting as part of the overall Automotive Business Planning Process.
Oct 11, 2018

3 Keys to Developing Employees on the Phone (Part 3)

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 3 of this 3 part video blog series.
Oct 11, 2018

Avoiding Digital Marketing Fraud

Over the past few years, digital marketing has been transformed by new technology and the flood of data that make it easier and more efficient to identify, reach, and convert potential customers and stakeholders. Auto dealers today can find, with rel
Oct 10, 2018

Automotive Search Engine Optimization: Here’s What Dealers Need to Know

As the internet becomes increasingly crowded and competition intensifies online in the automotive sector, implementing a thoughtful and robust search engine optimization (SEO) strategy for your dealership is more imperative than ever. Simply put, SEO
Oct 10, 2018

Witt’s Wise Words: Is Your Forecasting Realistic?

ELEAD1ONE Partner Bill Wittenmyer shares why forecasting sales in dealerships needs to be more based on history than on a sales meeting.
Oct 8, 2018

People And Google Prefer Video More Than Anything…

I hope I have gotten your attention with the title of this article! I have been immersed in video specifically for car dealerships and automotive sales professionals for over 13 years now. (I wrote my first article on video SEO 12 years ago in Dealer
Oct 5, 2018

Are You Prepared for Higher Rates?

The most under-reported story of our industry today is that of rising interest rates. Given all of the headlines surrounding tariffs and trade wars, politics and a booming economy, the topic of interest rates in our very rate-sensitive industry is no
Oct 5, 2018