One of my college professors was famous for a crazy stunt that he pulled every semester. On the first day of class, he would introduce himself, take off his shirt and jump out the window. A few minutes later he returned to the classroom, calmly put o

In this video blog, Affinitiv CEO & Executive Chairman Scot Eisenfelder shares his opinion on why consumers choose franchise dealers for service over independents.

When Carvana comes out with an ad campaign such as, “That Didn’t Suck,” people should probably take note. Especially dealers and ad agencies. The ad touts that the car buying process doesn’t have to suck. It’s a branded message that is sure

Flood-related catastrophic (CAT) events such as what happened in the Carolinas in September create significant challenges for managing the disposition of vehicles damaged by flood waters. For the manager of an auto dealership, fleet managers, insuran

Profit By Action Quick Tip on the essential Follow Up actions required to ensure your plan is achieved and success delivered.

Before going straight into the tips and tactics for fostering a strong culture within your company— it’s ultimately most important to explain why doing so is imperative to building a successful company. While providing a “safe and satisfactory�

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or pre

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that

The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder