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Hard Facts: How to Build a PR Strategy to Grow Your Business – 3 TOOLS!
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Nov 4, 2018
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry News
It Might Be Time to Revisit Service & Body Team Production – Part 2
In my last column we reviewed the need for growing our own qualified and quality techs to combat today’s obvious shortage, some of the history of service production teams and their purpose, as well as the need to reexamine how the system might prov
Nov 2, 2018
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry News
The Next Big Thing for Car Dealerships
A new year around the corner brings with it a renewed focus on self-improvement and growth. As 2018 has seen growing pressure on variable margins and sales volumes, many in the auto industry are asking: “How are we going to make 2019 better?” The
Nov 2, 2018
Assessing Your 2018 Cost Reduction Efforts
The one common denominator in my conversations with dealers and their management teams this year is that almost every group has some cost reduction initiative in place. There is a fear of flattening sales by dealers and there is a constant drumbeat f
Nov 2, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry News
Six Reasons Every Dealership Needs a Digital Strategy
Every day it seems there’s another threat to automotive. One of the most profound changes for dealership operations in the last 10 years is that nearly every customer now uses digital technology. This shift has influenced consumer behavior and
Nov 2, 2018
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry News
The Five True Challenges in Service and How to Capitalize on Them
Convenience, Value, Speed and Transparency and Trust have been around a long time. The difference between now and then, is that the volume of information and abundance of choices for service available to the customer has increased exponentially. I do
Nov 2, 2018
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry News
How Many Hours Do You Need to Sell This Month?
Ask any dealer, general manager, or sales manager how many cars they need to sell this month and they’ll immediately know the answer. No matter what day of the month it is, they’ll know where they are and what they need to do to hit the goal. So,
Nov 2, 2018
Stop Stressing Yourself Out!
It’s common to complain that “this or that person stressed me out,” or that a particular situation creates undue stress in your life. It’s even more common that these stressors are external conditions or people under which we have little or n
Nov 2, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Dealers are Winning with Artificial Intelligence: What Are You Waiting For?
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue a
Nov 2, 2018