Posts
Posts
Dealer ManagementDealer/GM NewsMarketing StrategiesMobileSearch Engine OptimizationTechnologyTrending Industry News
Four Things You Need to Be Successful at SEO
Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the r
Nov 19, 2018
Posts
Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTrending Industry News
Are You Discriminating Against Digital Customers?
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-
Nov 19, 2018
Posts
Dealer ManagementDealer/GM NewsDigital Dealer ConferenceInventory ManagementSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Used Vehicle Inventory Management
Andy Church explains why used vehicle inventory management is vital to dealership profitability in this Quick Tip.
Nov 16, 2018
Posts
Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
How do you Ensure the Trade-In isn’t a Deal Breaker?
AutoLoop VP, Front End Solutions Russ Beckenstein shares advice on how dealerships can avoid a customer’s trade-in becoming a deal breaker. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles
Nov 16, 2018
Secrets to a Successful Conquest Campaign
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-
Nov 16, 2018
Do you have “Only Person in the World” Disease?
Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When
Nov 14, 2018
Posts
Dealer ManagementDealer/GM NewsFinance & Insurance NewsFixed Operations NewsServiceTrending Industry News
GM’s New Warranty Program May Hurt, Not Help Dealers
According to the Department of Transportation, the average age of today’s cars and trucks is more than 11 years, up from 8.4 years in 1995. Despite this, having the right peace of mind in place to protect against unforeseen breakdowns, repairs and
Nov 13, 2018
Posts
Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales StrategiesSocial MediaTrending Industry News
Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s
Nov 13, 2018
As Safety Value Increases, So Do Repairs
Technology that helps safeguard drivers and passengers is flourishing. Vehicle manufacturers are adopting sophisticated driver safety systems as standard equipment. The problem is, what happens in the event of a system failure? You have more than lik
Nov 13, 2018