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Dealer ManagementDealer/GM NewsDigital DealerEveryoneGeneralInventory ManagementMarketing StrategiesSearch Engine OptimizationTrending Industry News
5 Search Strategies for Selling New 2019 Vehicle Models
The automotive industry is ever-changing and dynamic. It is estimated that 75 new vehicle models will launch in 2018(1) – of which 45 percent will be SUV models(1). And, 3.09 million vehicles1 are expected to hit showrooms in 2019, bringing inc
Dec 3, 2018
Hiring/Retaining Talent & Laying Off Excuses
High employee turnover is affecting dealerships and dealer groups across the U.S. — and if you’re a dealer principal or general manager reading this, then it’s very likely that you’re struggling with this too. Dealers average over
Dec 3, 2018
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Dealer ManagementDealer/GM NewsEveryoneFixed Operations NewsGeneralServiceTrending Industry News
Good Tidings of Great Joy: Fixed Ops Has a Bright Future!
‘Tis the season to be of good cheer, and fixed ops departments have much to celebrate. The future for dealership parts and service departments is very bright. In fact, there has never been a better time in history to be in fixed ops than right now�
Dec 3, 2018
What You Should Know About the Tax Cuts and Jobs Act of 2017
The automotive retail industry is no stranger to oversight and regulations by both state and federal authorities. In addition, because dealerships are major producers of both financing and insurance products, state and federal insurance and lending,
Dec 3, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsEveryoneExpense ManagementLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Why You’re Overspending in Search Campaigns
Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl
Dec 3, 2018
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Body ShopDealer ManagementDealer/GM NewsEveryoneFixed Operations NewsServiceTrending Industry News
It Might Be Time to Revisit Service and Body Team Production – Part 3
In the last two columns, we reviewed the service and body team production system’s history and many facets, which over decades evolved into a variety of successful and not successful offspring. When developed and installed correctly, it is by far t
Dec 3, 2018
Steak Knives, Really?
After having attended a remarkable Digital Dealer 25 Conference & Expo in Las Vegas, I was left with a few lasting notes that I thought I might share with you. The conference was action-packed, with dynamic and knowledgeable speakers, interesting
Dec 3, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipSales ManagementTrending Industry News
Reality Check: Is Your Team Too Dysfunctional?
“Dysfunctional” is defined as not operating normally or properly; having malfunctions. Following are signs of a healthy and functional team, as well as their dysfunctional counterparts. Consider which characteristic most resembles the team you sp
Dec 3, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipSales ManagementTrending Industry News
Is Your Dealership’s Foundation Shaky, Shifting or Built on Solid Ground?
Architects and builders everywhere when asked, “What is the most important step in building a quality long-lasting structure, whether it be a home or skyscraper,” reply with the same answer. It is the foundation. Foundations matter! Yet, this uns
Dec 3, 2018