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Witt’s Wise Words: Manage Yourself

Bill Wittenmyer explains the importance for managers to manage themselves in this edition of Witt’s Wise Words.
Dec 10, 2018

Think Tank: Best Social Media Platforms for Your Industry

Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today’s Think Tank, I’m breaking down what platfo
Dec 7, 2018

Where Are the Leakage Points in Service Revenue?

CEO & Executive Chairman Scot Eisenfelder explains how leakage points in the service drive affect revenue in this video blog.
Dec 7, 2018

Freebie Fridays: Greed Is Good

VP of Sales, CDK Global, Bill Wittenmyer explains why greed is good in this episode of Freebie Friday.
Dec 7, 2018

Adapt or Get Left Behind: Engage Customers by Thinking More Like Them

If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even
Dec 6, 2018

Building the Best Mobile Landing Pages

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of
Dec 6, 2018

An Exclusive Interview with Jenell R. Ross, President of Bob Ross Auto Group

The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group al
Dec 5, 2018

Five Videos Every Service Department Needs

As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s
Dec 5, 2018

Internet Leads: They’re Not Dead. But They’re Also Not Everything

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most
Dec 3, 2018