Posts
Witt’s Wise Words: Manage Yourself
Bill Wittenmyer explains the importance for managers to manage themselves in this edition of Witt’s Wise Words.
Dec 10, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Think Tank: Best Social Media Platforms for Your Industry
Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today’s Think Tank, I’m breaking down what platfo
Dec 7, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry NewsVideo
Where Are the Leakage Points in Service Revenue?
CEO & Executive Chairman Scot Eisenfelder explains how leakage points in the service drive affect revenue in this video blog.
Dec 7, 2018
Posts
Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Freebie Fridays: Greed Is Good
VP of Sales, CDK Global, Bill Wittenmyer explains why greed is good in this episode of Freebie Friday.
Dec 7, 2018
Posts
Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
Adapt or Get Left Behind: Engage Customers by Thinking More Like Them
If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even
Dec 6, 2018
Posts
Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipMarketing StrategiesMobileOwnershipSales & MarketingSales ManagementSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of
Dec 6, 2018
Posts
Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipProfiles of SuccessTrending Industry News
An Exclusive Interview with Jenell R. Ross, President of Bob Ross Auto Group
The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group al
Dec 5, 2018
Posts
Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesServiceTechnologyTrending Industry News
Five Videos Every Service Department Needs
As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s
Dec 5, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerEveryoneGeneralLead Management & CRMMarketing StrategiesTrending Industry News
Internet Leads: They’re Not Dead. But They’re Also Not Everything
According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most
Dec 3, 2018