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DealerPoint: 2026 Dates Coming Soon!

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Can’t We All Just Get Along?

In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together. The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technol
Dec 27, 2018

Will Video Bring You New Customers?

While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place. What if I told you that acquiring and scaling a well-planned vid
Dec 27, 2018

Should You Upgrade to Microsoft 2019?

Microsoft has released Office 2019, the newest version of its desktop suite of applications that most dealership employees use on a daily basis; including Word, Excel, PowerPoint and Outlook for email. Prior versions of Office that your dealership mi
Dec 26, 2018

The Growing Used Vehicle Market May Be Great for Consumers

According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on. With profit
Dec 26, 2018

Hard Facts: Latest Alexa Update & How It Effects Your Email Marketing

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Dec 21, 2018

Creating the Perfect Digital Journey for a Car Buyer

According to recent research, most car buyers are undecided at the start of their shopping journey. In fact, only 1 in 3 car buyers knows the exact vehicle they want to purchase when they start shopping. But while potential customers are still explor
Dec 20, 2018

Do You YouTube?

Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership.
Dec 18, 2018

Car Segment Decline Continues

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Dec 18, 2018

The Trust Protector

A trust protector is vital for family businesses to safeguard the trust and beneficiary from issues or circumstances that could lead to problems down the road. To illustrate this point further, here’s an anecdotal story of a family business matter
Dec 17, 2018