When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads. For dealers, a presence on Facebook and Ins

We made it! It’s a new year, which means it’s time to celebrate all we’ve accomplished and reflect on what we want to accomplish next. New Year’s resolutions aren’t just for your personal life though. The start of a new year is a great time

As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadi

In today’s 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times w

VP of Sales, CDK Global, Bill Wittenmyer explains the concept of high-tech vs. high-touch in this edition of Witt’s Wise Words.

Performance Lexus, of Cincinnati, Ohio, is an 18-time winner of the Elite of Lexus Award. The store is part of the Performance Automotive Network, a family-owned business operating for over 40 years. The network has enjoyed steady growth and is curre

The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That’s a