According to a study conducted by Cox Automotive, the average car buyer spends about 14 hours and 48 minutes shopping for a new vehicle. For most car buyers, the process begins with a search on the Internet and ends with them signing a contract. Car

Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware. Phishing emails appear to come from f

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watchin

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s hel

Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy and industry remain strong, according to General Motors chief economist Elaine Buckberg, manufacturers are pressured to concentrate on competitive

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt’s Wise Words.

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of transportation in between – forcing dealers to analyze their business from every angle. This means digital marketing, traditional marketing, so