The process of purchasing a phone system is not to be taken lightly. Phone calls into dealerships outnumber Internet leads by four to one, and many studies show that dealers are not able to handle both the volume and routing of incoming calls in a wa

Nearly 60 million Americans have experienced identity fraud, and much of that fraud comes from information stolen during data breaches. In fact, 31.7 percent of breach victims later experienced identity fraud, compared to just 2.8 percent of individu

One of the earliest casualties of the digital age was the dollar bill. Not the value of the currency, but the actual, physical bank note that people used to carry in their wallets to pay for goods and services. Once electronic transactions went fully

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles. Many dealers ask what would happen if I didn’t buy my name. Or better

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people. All in, there were 5 automotive OEM’s in the mix.  Audi delivered details on t

In this episode of Witt’s Wise Words, Bill Wittenmyer shares why both team work and team management are important to a dealership’s success.

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

2019 NADA Chairman Charles W. “Charlie” Gilchrist served most recently as NADA vice chairman, representing Northern Texas’s franchised new-car dealers on the board. Thanks to his vision and commitment, what was initially SouthWest F

San Francisco is famous for fog. The city’s given a nickname to its fog – Karl. Karl the fog even has an Instagram account with 243k followers. As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry