Why Deals in Auto Retail Do Not Close as Often as They Could An oft-repeated phrase we hear regularly from dealers considering selling their stores is “I already have identified a buyer.” Well and good, but “having a buyer” and getting a tran

Organizations frequently embark on various cost reduction initiatives across their enterprises. Some organizations have purchasing departments and their role is typically to get the right product or service, to the right location, at the right time a

Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better

Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area and Florida with 14 major automotive franchises, including Acura, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, MINI, Ma

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendor

CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.

As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories le

Most managers have made observations concerning important policies, procedures, and methods which at one time were put in place, only to ultimately and mystically vanish along the way.  This recognition usually comes along after some negative event

Does your dealership use an external BDC for sales calls? Many managers like to keep control of their sales process in house, but realistically, the majority of salespeople don’t have time to place the hundreds of calls necessary every week to