Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue

Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call th

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate! If you put yourself in your customer’s shoes and Consider where they are coming from, what are their pai

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of qu

 Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There’s an easy way to see up to 50% brand lift and it doesn’t require either of those things. Updating. Cre

 Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebie Friday.

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren’t as effective

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave m