Posts
Does your Dealership Sell Transactions or Experiences?
I recently wrote a blog article entitled, “You Can’t Build a Great Organization Around Satisfied Customers.” In that piece I explained how, by definition, a satisfied customer has merely had their expectations met. Period. He is not wowed or im
May 14, 2011
Study Shows Lead Response Practices Fall Way Short
Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price quote requests. Brace yourself, here are the results: Twelve percent of leads received no response—not even an auto responder. Fif
May 4, 2011
Posts
Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Sales Call Conversion: How to get Appointments to Show!
The 10th Digital Dealer Conference & Exposition in Orlando last month was the best ever. One major concern though: I still hear way too many dealers and partners say, “We can’t handle the calls.” Yes you can! Train everyone to “huma
May 1, 2011
Retention is the New Buzzword for Success!
For the first 100 years of the automotive industry, the main thing you heard about at 20 group meetings, conventions and regional dealer gatherings, was customer satisfaction. With a decline in automotive dealerships and an increase in aftermarket se
May 1, 2011
Dealership Facility & Image Programs – Cost Reduction Opportunities
Dealership sales are growing once again and so too are the demands on the dealer’s time, their staff’s time and their financial resources. It seems like most manufacturers have some sort of required image program, requirements for facility upgrad
May 1, 2011
Posts
Dealer ManagementDealer/GM NewsDigital DealerExpense ManagementFinance & Insurance NewsOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
The Japan Disaster and Vehicle Allocation Concerns
The Japanese earthquake and tsunami have rocked the automotive world. Honda has reported, at the time of this writing, that it is still not able to manufacturer the Fit small car, the CR-V crossover and the Acura TSX sedan. Toyota announced that
May 1, 2011
The Truth about ‘Potential’
A top reason an under-performer is kept on a payroll despite failing to realize results is because his or her manager touts the person’s “high potential.” This is notwithstanding the fact that the employee has accomplished little or nothing of
Apr 14, 2011
Posts
Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMSales & Marketing
More on Becoming a 10X Dealership
It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing, lead management, there are many critical success factors, and just as many potential points of failure. If you’re a deal
Apr 12, 2011
Posts
Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Is Used Car Front End Gross a Problem?
It’s interesting to me that in this day and time, as knowledgeable as we have become due to the advent of software, we still can’t seem to put a handle on who should price our used cars, how we should price our used cars, or what (software) shoul
Apr 1, 2011