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Digital Marketing Independence – Can Dealers do it all Themselves?

The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs), like car dealers, to accomplish much of their marketing and advertising without outside assistance. For example, every dealer sh
Aug 1, 2011

Asphalt, Octane and a Cross Pen

When I started in this business those were the only three things you needed to succeed: asphalt, octane and a Cross pen. It was an interesting time September 1971. I had gone to several new car dealerships in my little home town of Columbus, Georgia.
Aug 1, 2011

Don’t Forget the Fixed Assets

A few times each year, I ask one of my law partners to prepare a guest article for this column. BSM partner, Robert Bass, has graciously provided an article addressing an important but often forgotten aspect of any franchise sale transaction – valu
Aug 1, 2011

Your Baggage Affects Everyone’s Journey!

Throughout life, it’s common for people to rush headlong towards a goal and then once they get there be at a loss for what to do next. Finishing school, getting married or arriving at a vacation spot are, some examples. But perhaps there is no more
Jul 14, 2011

Sixty-five Leads a Month per ISM: The Selling Sweet Spot

Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month if he’s working 65 leads than if he’s working 120. How can that be? Why doesn’t more leads turn into more sales? Phil, the Internet director at San Ta
Jul 4, 2011

GET REAL, NOT MAD! Retention is based on your responses, not your reactions

There are three primary factors in staffing that will shape your business destiny.  They are your levels of clarity, empowerment and accountability.  Clarity: having well-defined job descriptions AND a 40,000 foot view of your Corporate Play Book,
Jul 1, 2011

Should you Own your Dealership Real Estate? What is the Opportunity Cost?

Dealers often assume that dealership real estate is a good investment. In this low interest rate environment, why wouldn’t you buy your property, particularly if you have the capital for a down payment and can get financed? Commercial mortgage rate
Jul 1, 2011

At Least One Manufacturer is Demonstrating Honesty

I wrote in last month’s column that the expected limited availability of vehicles across all linemakes, and in particular Japanese manufacturers, was going to be serious concern on several fronts. At this writing, Toyota’s production is currently
Jul 1, 2011

Cancer is to be Cured, not Contemplated!

When teaching on the subject of building a high performance culture, I begin my class by sharing with the attendees these six facts concerning business cultures: You can’t change behaviors or results in an organization by changing its vision. Rathe
Jun 14, 2011