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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
3 Ways to Reduce the Risk of Used Vehicle Market Volatility
I like the analogy a Midwest dealer recently shared as we discussed recent declines in wholesale used vehicle values: “I try to manage my used vehicle inventory like a bobber on a lake. When wholesale values drop, it’s like a wave washes over the
Aug 3, 2012
Gimme a Reason to Stay
It’s no secret that service customer retention in new car dealerships is dismal, actually pathetic. Hang around a new car service reception area and note the age of the vehicles. They are relatively young compared to the average national fleet of s
Jul 27, 2012
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Dealer ManagementDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Test Drive Secrets: Do’s, Don’ts and Suggestions
Let’s talk about the processes, the playbooks and all the ABCs to closing. They all include how to identify and adjust to the natural tendencies of the three main personality profiles within in us all. In today’s market exclusive let’s stop rel
Jul 26, 2012
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Dealer ManagementDigital DealerFixed Operations NewsSales & MarketingSales ManagementSales Strategies
Do you Want Fries with That?
McDonald’s is a global brand, serving people worldwide to the tune of billions and billions of dollars in revenue. One of their secrets? “Do you want fries with that?” That simple saying generates more profit than any other. It is nothing other
Jul 18, 2012
Family Business Harmony Best Practices
As a business succession planner I believe family harmony is a component of the Succession Matrix. On a day-to-day basis I deal with the good, the bad and the ugly of family business. The good gives me encouragement that family business succession
Jul 17, 2012
The Art of Recruiting and Retaining Women in your Dealership, Part 2
Note: This is the second of a three-part series on a subject that needs more that a single column to do it justice, because women are critical to your success. Click here to read the first part. In the recruitment process, and throughout your corpo
Jul 17, 2012
Are your Trade Secrets Protected?
Anyone involved in the auto industry knows that employees tend to relocate within the industry frequently. This is particularly true in high demand positions such as experienced managers as well as specialized technicians such as diesel technicians a
Jul 12, 2012
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Three Ways to Re-think Reconditioning and Improve Profitability
I was always taught that a dealer should never apologize for anything when it came to used vehicles. This meant that we would always spend the time and money to “go the extra mile” with the reconditioning of every used car at my family’s dealer
Jul 12, 2012
My Used Car Salesperson Training
First job on an independent lot in 1971 It was September 1971 and I had been married for two months. I had been looking for a job since mid-summer in the automotive industry. I had worked part time at liquor stores and car washes between my interview
Jul 6, 2012