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FTC Continues Dealer Enforcement Actions with Safeguards and Privacy Consent Decree Against Georgia Dealer
We’ve been saying for some time that data security and privacy are at the top of the FTC’s priority list. On June 14, 2012, the FTC entered its first consent decree with an auto dealer for violating the Gramm-Leach-Bliley Act, the FTC Privacy a
Aug 16, 2012
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
What does Sales Manager Mean?
Businesses that have a product line for sale have sales managers to manage their sales personnel. Motivated sales personnel who are persistent and have the “the right stuff” sooner or later somewhere will earn the title of sales manager. In my op
Aug 16, 2012
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsSales & MarketingSales ManagementSales Strategies
The Art of Recruiting and Retaining Women in your Dealership, Part 3
Note: This is the final part of a three part series on a subject that needs more that a single column to do it justice, because women are critical to your success. Understanding the buying process Understanding the differences in how men and women bu
Aug 15, 2012
Gasoline: More Performance, More Economy, More Green!
Consumers are motivated by many factors that influence their automobile-buying decisions: price, prestige, creature comforts and resale value, just to name a few. Likewise, there are many reasons why vehicle owners purchase preventive maintenance ser
Aug 13, 2012
Manufacturers Getting More Comfortable in Court
Dealers more frequently finding themselves on the receiving end of a surprise lawsuit In the past 18 months, there has been a clear trend of manufacturers going on the offensive against dealers. In a number of unrelated matters, manufacturers have br
Aug 9, 2012
Task-based Dealerships
A typical day for a dealership employee is guided by their job functions. An example of various job functions are answering the phones, cashiering customers, writing customer repair orders and selling vehicles to customers. Of course if an employee�
Aug 8, 2012
The Best Way to Generate Drive
A decades-old belief system in business is that the deeper one goes in debt with lifestyle enhancements, toys—stuff, the more driven he or she will be to make money. This mentality can start at the top of a dealership and cascade through the ranks.
Aug 6, 2012
So Ya Wanna be a Technician
Ever heard this one? What’s the difference between a puppy and technician? At 12 weeks the puppy stops whining. Budda bing, budda boom. I am guessing that most reading this column have never functioned as a full-fledged master technician, plowing t
Aug 6, 2012
The Changing Landscape of Auto Inventory Insurance
There is no question that the dealership insurance market is tightening up. Prices are going up along with deductibles including an ever-growing list of coverage limitations. Dealers’ physical damage or auto inventory insurance premiums and deducti
Aug 3, 2012