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Information Required by Insurers – What are They Looking For?

Preparing for an insurance bid process or even your renewal can be time consuming. It seems like every insurance company has their list of required information. The reality is that the majority of the information is required by all insurers. But, wha
Dec 7, 2012

Three Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits

When I came up in the car business, I was taught the 10-step “Road to the Sale.” As most dealers know, this traditional sales method assesses a customer’s needs, builds rapport and highlights the features and benefits of a specific vehicle. It
Dec 7, 2012

Are you Ready for the Octagon?

MMA fighters require a blend of disciplines to become champion in the caged octagon where they fight. However, a champion in any endeavor is likely to tell you they didn’t become a champion in the ring, they were merely recognized in the ring. The
Dec 4, 2012

Dispatching vs. Labor Gross – Me, Me, Me – Give it to Me

“I want it, I want it, give it to me, give it to me, me, me” (tech jumping up and down). “What! I don’t want that freakin’ dud. Give it to the new guy, buster. I’ve been here too long to work on that loser – whatsamatterforyouanyway.”
Dec 3, 2012

Healthy Dealerships Offer Fat-free Menus

All indicators point to a strong recovery of the auto industry; dealerships are delighting in the annual selling rate of 14 million vehicles and lenders are being more liberal in the face of the recovery. In fact, a new report from Experian Automotiv
Nov 28, 2012

More New Dealerships Being Proposed

Existing dealerships should not sit on the sidelines As of last week, Kia Motors America has again announced that it intends to add new dealerships across the U.S. In particular, Kia appears to be focused on the “top 10” metropolitan markets in t
Nov 27, 2012

Nine Tips for Getting the Most Out of your High-density Storage System

High-density storage is a great way to improve profitability in parts and service departments, while reducing time, labor and resource costs. High-density storage uses less space and makes keeping track of inventory easier. Storing the highest volume
Nov 21, 2012

Customer Loyalty Equals Unit Sales, Dollar Volumes and Market Share

Talk to any marketer, and they’ll likely tell you about the importance of customer loyalty. The axiom states that it’s much less expensive to make a sale to a current customer than it is to win a new one. No question — building customer loyalty
Nov 21, 2012

Dial Up your Smart Phone Oversight to Avoid Employee Liability Issues

In recent years the explosion of smart phones, in particular Blackberry devices, has made it possible for employees to be more productive than ever before. Smart phones have helped lengthen the work day from an extra hour of work each day in 2007 to
Nov 19, 2012