Why TV ad spend will grow more than digital spend in the next five years, according to Media Post. TV ad spend in the U.S. will grow more each year for the next five years than digital video ads will (yes, you read that correctly.) At the closing pan

Dealerships hiring more women and younger workers, according to Search Auto Parts. Women are overrepresented in office and administrative positions, where they make up 92 percent of the workforce. The production position with the most women is financ

Finding the right roles for your people, according to Search Auto Parts. A big challenge to any business owner or anyone tasked with hiring and firing is keeping our stores fully staffed. Even worse is keeping our stores fully staffed with capable, c

10 bizarre inbound marketing strategies that actually work, from Business to Community. There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, socia

Marketing Strategies for achieving business growth, from The Guardian. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, man

A colleague of mine recently purchased a 2014 Subaru Outback from a local dealer. He ended up using TrueCar to give him confidence in the price he should pay for the new vehicle. I had to ask the obvious question: “Why did you, of all people, use T

From Huffington Post: Is this the car dealership of the future? For the average person, buying a car is a process wrought with unending frustration replete with all the drama of a daytime soap opera. Many people contend with Shakespearian levels of l

Shop success in five (sort of) easy pieces, according to Search Auto Parts. There is no easy path if you are an automotive shop owner in the US but there are some priorities, some key behaviors that will allow you to enjoy and assure success, to be p

If you put a frog into a pot of boiling water, it will leap out immediately. But if you put a frog in a pot of cool water and then gradually heat the water until it starts boiling, the frog will not become aware of the danger until it is too late. Th