Majority of car buyers show-rooming on dealer lots, according to Marketing Land. Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says th

A 22-point checklist to determine if you’re mobile ready, according to Ragan.com. Renowned communications expert Shel Holtz shares this checklist that businesses can use to audit their mobile marketing preparedness. Go through Holtz’s mob

How to handle customer complaints, according to Auto Scheduler Advantage. If you handle a customer complaint badly, this can lead to that customer telling their friends how terrible the services was — or perhaps even posting a negative review onlin

The secret to delighting customers, according to the Disney Institute. What motivates employees to go above and beyond the call of duty to provide this kind of a memorable customer experience? It’s not magic, but method. The theme park team didn’

Local car dealerships search for growth online, according to ADWEEK. As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometow

A car dealer’s scientific guide to the 10 worst used vehicles, according to Yahoo. Quality is something we all want when it comes to cars, especially older used ones. But how do we get it? I have been studying this question in one form or anoth

From Business to Community: High car loan delinquencies suggest solid 2014 sales for automakers? We expect American consumers to do a lot in this country; not least of which is to be the nation’s economic engine, after all, 70% of our gross domesti

Tips to increase your dealership’s bottom line, from Brady Ware. Increasing revenue is one approach to increase your dealership’s profitability. Lowering taxes or improving efficiency are other ways to increase your bottom line. Here’s an a

5 reasons to shift auto marketing to 50-plus in 2014, according to Huffington Post. U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry’s acceleration is the 50-plus