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Dealer ManagementDealer/GM NewsExpense ManagementF&I ManagementFinance & Insurance NewsPre-Owned Sales & Marketing Strategies
Would you Third Row Seating with your DMS?
A young couple is buying a new car. They have completed the negotiations and are about to sign the paperwork in F&I when their babysitter arrives and drops off their children. The F&I manager says “I had no idea you had three children,
Jan 31, 2014
Compliance and the “Digital” Social Media Dealer
I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for my clients, but I was still left wondering “where’s the compliance information?” Probably not the take away you’re still thinking a
Jan 31, 2014
Whose Eyes are on Your F&I?
Eyes from several different viewpoints, not all of them legitimate, are watching your F&I processes carefully. Some are looking for weaknesses they can exploit to steal information. Other eyes are watching for violations in the many regulations t
Jan 31, 2014
‘SCAM’ is a Four Letter Word
The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the crooks to seek him out. Here’s how it went down. Day 1. The bum calls in representing himself as
Jan 31, 2014
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Dealer ManagementEveryoneLead Management & CRMMarketing StrategiesSales ManagementSales Strategies
How Transparency Will Improve the Lead Buying Process
Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can, and will, bring about major changes in 2014. What does the term “transparency” really mean for lead buyers? It means that the car d
Jan 30, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Auto dealers try to get buyers into vehicles faster amid Web advances
Auto dealers try to get buyers into vehicles faster amid web advances, according to The Detroit News. One automotive executive wants car buyers to spend a mere hour in dealerships while completing the purchase. If achieved, that would mark a seismic
Jan 29, 2014
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
The Dealership Experience Can Make or Break a Sale, According to Autotrader.com
In 2014, the industry should put a greater focus on the experience consumers are having in dealerships, according to AutoTrader.com®. Combining insights gained through years of consumer research, as well as working with a third-party firm to underst
Jan 29, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSales Management
15 Tips on Marketing Spend
15 tips on marketing spend from Fullstart. Our friends at the YEC asked 15 entrepreneurs to share how bootstrappers should allocate resources for marketing and advertising. Here’s what they found: Channel Your Inner Seth Godin When I was starting T
Jan 29, 2014
Trade Group To Recommend Changes to How U.S. Car Dealers Extend Loans
Trade group to recommend changes to how U.S. car dealers extend loans, according to The Wall Street Journal. A regulatory crackdown on potential discrimination in the $845 billion auto-lending market is prompting a key trade group to recommend change
Jan 29, 2014