From Business 2 Community: Are you customer-centric? I was speaking on a panel addressing dig­i­tal expe­ri­ence, Web content man­age­ment, and mar­ket­ing when I real­ized that there was one glar­ing waste of mar­ket­ing dol­lars we sti

Why happy customers are important, according to Auto Scheduler Advantage. Of course, you need to keep your customers happy. There are the obvious reasons such as telling their friends about your dealership; repeat business; and customer retention. Ha

As an enlightened business-person, you’re looking for tools that will make it easier to conduct business without cutting corners. The good news is that even the smallest businesses can take advantage of technology that’s uncomplicated, ea

4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that “It’s more important to outthink your enemy than outfight him.” Even after 2,500 years, this maxim is still so universal and relevant.

A lot of my clients tell me the “process” that they went through to make a decision to hire a consultant. Most of the stories are embedded with much anxiety as to what to do. Client #1: This Dealer was on the fence as to whether his manager was �

We are fortunate to move forward with it. However in a lot of cases we can tend to dwell on, not only the past but having the perception that the future should follow it and I have found, my brothers and sisters, that it doesn’t. I was a child of t

Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your customers of their appointment times with quick text message reminders, and even advertising your vehicles

Selling is a transfer of emotion. If your advisors are knowledgeable, confident, and passionate about the services they are offering, then vehicle owners will be more likely to buy. “People buy confidence,” according to Danielle Wallace, Marketin

If I were to offer a two-word outlook for the coming year it would be, “cautiously optimistic.” Don’t get me wrong. I think 2014 will be a strong year, and perhaps a repeat of the sales and profit success dealers achieved in 2013 in both new an