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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementTechnology
Three Must-Have Internal Metrics for Productive Marketing Teams
Three must-have internal metrics for productive marketing teams, according to Marketing Profs. It’s no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing program. Tracking e
Feb 25, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
The Most Important Element for Increasing Leads and Sales
The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and
Feb 19, 2014
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Dealer ManagementDealer/GM NewsDigital DealerPre-Owned Sales & Marketing StrategiesSales & MarketingServiceTechnology
Auto Dealer Technology Specialist: A Secret Gem in Any Car Dealership
A secret gem in any car dealership, according to Bryant Surety Bonds, Inc. Let’s face it- everything is smart in 2014. We all own a smartphone, smartwatches are on the rise, even our TVs can do more than you’d expect. Cars are no different. And t
Feb 19, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Customer Service: 4 Creative Ways to Improve the Client Experience
4 creative ways to improve the client experience, according to Huffington Post. Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better
Feb 19, 2014
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Dealer ManagementLead Management & CRMMarketing StrategiesSales & MarketingSales ManagementSales Strategies
3 Auto Emails Your Sales Staff Will Love
What if 6 out of 10 of your sales consultants leave your dealership this year? According to the 2013 NADA Workforce Industry Report, it will likely happen. The study outlines some of the glaring workforce challenges faced by the automotive industry.
Feb 19, 2014
Carmakers Ramp Up Auto Lease Deals
Carmakers ramp up auto lease deals, according to The Detroit News. An estimated 3 million U.S. drivers will turn in leased vehicles this year, igniting competition among automakers eager to lease or sell them new ones, and providing a large pool of l
Feb 14, 2014
The War on Clutter: 8 Ways to Edit Your Workspace and Life
8 ways to edit your workspace and life, from Entrepreneur. For the first time in history, owning less stuff is a sign of wealth. A recent article in T Magazine reports that the new rich are embracing “amor vacui,” the love of empty space. Graham
Feb 13, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSales Management
Let Love Inspire Your Leadership
From Forbes: Let love inspire your leadership. Valentine’s Day is coming up, which means that love is in the air. Unfortunately, it’s not in the air, or culture, or anywhere else at too many companies. Which is not only a shame, it’s very short
Feb 12, 2014
Auto dealers, do you know when you need to renew your license?
Is your auto dealership business located in Georgia or New Mexico? If yes, better read on because this can save you some license renewal hassle. Auto dealership licenses have different lengths and expiration deadlines depending on the individual stat
Feb 12, 2014