Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other “Big 8” automakers are down compared to the previous February. The rel

Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma — is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to kee

Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re fast approaching a potential train wreck on this virtual pipeline of personal information gatheri

“The only constant is change.” Heraclitus, Greek philosopher (535 BC – 475 BC). And with social media, nothing could be more true. So when Digital Dealer favorite A.J. Maida returns for the 16th Digital Dealer Conference & Exposition Ma

Learning to Connect With Your Team and Your Customers for Higher Sales, Better CSI and Lower Employee Turnover Leadership is Influence. Simply put, learning to better connect with your team leads to higher unit sales, better CSI, and lower employee t

5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio. Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website page views are flat-lining or your lea

Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the term “Content is King” over that past few years but what power does this “King” actually have when it comes to driving traff

Warren Buffett is quoted as saying, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” Are you wasting time trying to plug th

Just when you’re not expecting it, a letter arrives. Seems like a normal OEM letter, but after reading it, it is much more serious than that. It’s an Audit! Over the last two years, the manufacturers have increased their Sales Audit activities. I