“You know how sometimes when you make a copy of a copy, it’s not quite as sharp as, well, the original?” This is one of my favorite movie quotes (Multiplicity — 1996). It also often applies to dealership groups. You can have a

Your strengths drive your success – and your weakest skills and habits hold you back. It shouldn’t come as a surprise to learn that most salespeople do more things wrong than they do right in the selling process. Why? Lots of reasons – mostly b

Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals, because we never set any. We may want to be successful, but wit

Some time ago, a copy of OSHA QuickTakes, a newsletter from the Occupational Health and Safety Administration, crossed my desk. What caught my attention about this particular issue of a newsletter I receive and read regularly was a statement I read i

What do to if your body shop gets a bad online review, according to Stratosphere Studio. With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair s

Seven dead ends on your website, according to Marketing Profs. You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good

5 ideas for personalizing the online car shopping journey, from Autochart. You know more than you think about your visitors If I’m shopping on your dealership website, you can form quite a detailed persona on me. You know what website I’ve just a

5 road rules for ethical content marketing, from Memeburn. Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the reward of getting from A to B. Just as rules ke

The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impa