Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through

Gone are the days when dealerships were at the center of the transaction. Today, the process begins online and customers don’t even have to set foot into a dealership to buy a car. The new “front line” is online. Omni-channel retailing in autom

Influential sales leaders are unmistakable. They are people of interest, people of insight, people of purpose, people of direction, people of value, and people of now! They seamlessly garner the support of those inside and outside the dealership, the

A Fashion Institute of Technology graduate, Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry. Melanie has worked in various atmospheres from social media startups to a public tech company in consu

Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you prepare for the future. For those reasons and more, staying on top of data management is a crucial compo

Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay connected with customers. But many salespeople are lost with today’s technology. There’s never b

Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to remember URL that leads to your website. Thirty-five years ago our agency was one of the pioneers in dev

If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and running our lives (see “iRobot” [2004] and “Ex Machina” [2014]). While entertaining to watch, th

Capitol City Honda is a locally-owned family business in Olympia, Washington, the state capital of Washington and sixty miles south of Seattle. Ed McCarroll, a native of Canada, proudly became a U.S. citizen in 1953 and was a partner in several car d