I recently agreed to be the wingman for Dr. Merlot who was calling on a succession planning prospect, Victor. Doc described this gentleman as a 65-year-old, second-generation owner of 17 dealerships with a son and a daughter employed by the dealershi

Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond, “Why, the customer of course.” Yet, when we consider the process that has been promoted and t

The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. T

Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry, and is becoming especially prevalent when consumers seek out environmentally sustainable auto facilit

What the hell is a “value proposition”? Nick Eberhardt from DealerPhysics defines and explains why it’s important to use in your marketing strategy:

How to deal with headache-inducing customers, according to Entrepreneur. All customers, even the angry ones, are relatively easy to deal with — most of the time. As long as you show a genuine interest in helping them, the majority of people you

Whether you think getting bonded is a piece of cake or you are rather unfamiliar with surety bonds, there are potential traps along the way of obtaining your dealership’s bond. Why fall in, when you can simply learn to avoid them? Many dealerships

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

As the summer quickly approaches, your shop will see an increased amount of vehicles with Air Conditioning issues. Are you prepared? For the past ten years, the EPA has been enforcing guidelines for air conditioning technician and equipment certifica