Dealership buy/sell activity increased 60% in the first quarter of the year (see Chart 1). The increase is attributed to a rise in the number of sellers entering the market. Buyers, both public and private, have reported an increase in the number of

If you’re looking to promote your dealership on the Internet, you first need to establish trust. It’s not enough to build a great website, optimize it so that it ranks well within search engine results, then attract qualified local shoppe

For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash, as well as your employees. You lock your doors and create security policies, but do you pr

Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent of the consumer base and 85 percent of purchases are made or influenced by female customers, many comp

With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a recall affecting 1.4 million vehicles, dealers should look at preparing for a large influx of service work. I doubt any dealership would

How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are that only about one in three dealers has embraced it…rather underwhelming, given all the years of b

Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on. When your customers have a strong level of trust in your staff and your services, marketing is much more effective. It is easier to grow loya

If you asked ten people what loyalty means you would probably get ten different answers. Certainly many couples have a different interpretation of the concept of loyalty as do business partners. Insurance companies invoke the need to be loyal, maybe

Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship, and the dealer-customer relationship is no exception. The bottom-line, close-at-all-cost attitude is a thing of the past. In the age of customer-ce