Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not

Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and deploy a fantastic multi-channel strategy. The dealership has managed to deliver a congruent experience a

Technology has made fraud easier to spot. Our financial statement have hundreds of metrics; labor gross profit percent, expenses as a percent of gross, and gross profit per unit. Creating metrics of these items is the best way to tell if there are mi

Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and of course build

Automotive companies need to invest in social media now, according to Business 2 Community. The automotive industry is usually ahead of the curve when it comes to almost everything. From tech innovation to advancements in design, car companies lead t

Whether you’re spiritual, religious, or none of the above, Facebook is finally giving us what we want. For years now we’ve been asking the bottom line question of being able to sell cars through Likes and other engagement metrics via Social Netwo

If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan?  Would you even know where to begin fortifying your plan to protect your com

The next generation of used car shoppers is upon us. Is your dealership ready to speak their language? As Millennials continue to become a larger segment of the used car buying public, it is vital that you understand how they interact with your inven

Here’s something most dealers have experienced: Your customer service retention metrics show a healthy increase, while your service revenue stays the same or even drops. How can retention metrics improve and revenue not? Well, it’s not your imagi