If you’ve read any of my articles over the past five years, you already know how strongly I feel about the value of a well-trained, professional service advisor on the drive. Whether you call them advisors, consultants, customer service reps, or as

Why are muscle cars or classic cars from the 50’s, 60’s, and very early 70’s so popular? What is the fantasy with these vehicles that enamors everyone that sees one or drives one? Being one of the few left that was a teenager in the late 50’s

The dealership seller’s market remains incredibly robust. Despite our industry’s slowing growth rate (1% increase in sales year over year in June 2014), dealership profits remain high and buyers are willing to pay big blue sky multiples on high p

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why

lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to find one’s way; a maze. It’s official, almost everyone that is looking for an easy, direct passage to a set of keys from

It’s time. Are you using mobile advertising to steer today’s car buyers your way? The number of people who use both tablets and smartphones is expected to reach 140 million in the states by 2018. Now’s the time to invest in all things mobile to

Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure trove of information to which they never before had access. Faced with a plethora of data, many automotiv

No matter what you’re selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to te

It’s inevitable at every dealership, customers will complain about something. The complaints may be formal lawsuits or informal discussions between customers and employees. How your dealership handles these complaints may be more important than the