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Stop Using the Same Playbook as Your Competition

How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant than they could look up in their entire lives 20 years ago.
Aug 18, 2014

Prepping for a Post Dealer Reserve World

The CFPB is determined to eliminate dealer finance participation and wants the industry to move to a flat fee finance model. Opponents have been mostly focused on the potential financial impact to dealers and they have paid very little attention to t
Aug 18, 2014

The 3 Things You Need to Do When You’ve Upset Your Customer

The 3 things you need to do when you’ve upset your customer, according to Entrepreneur. Have you ever had a customer complain to you about your product or service? If so, consider yourself lucky. Why? Because most people with a complaint will s
Aug 18, 2014

How Auto Dealers Can Boost Profits Amid the Recalls

Everybody, even remotely familiar with the auto industry, knows that 2014 has been the year with a record high number of recalls. Undoubtedly, this has hurt a lot of carmakers’ reputation and has created more than one problem for car dealers. B
Aug 15, 2014

Here Is Everything You Need to Know About the Millennial Consumer

Everything you need to know about the Millennial consumer, according to Entrepreneur. No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive
Aug 13, 2014

Do You Know the Difference Between Regulations and Standards?

Working at a dealership or auto services facility, you have a variety of OSHA regulations and consensus standards (like ANSI) to stay in compliance with. The problem is, there are so many of them that they’re hard to manage, even more so when the d
Aug 11, 2014

What Causes Dealer Bonds to Increase?

2014 is a year of changes for the auto dealer industry. As laws change and new bills get passed, it’s imperative to stay up-to-date on the latest requirements. One of the changes motor vehicle dealers must adapt to this year is the surety bond incr
Aug 11, 2014

Lighting up Your Environment and Safety

When thinking about safety at your facility, most often we consider safety procedures that we follow, and policies that are written to avoid tragedy or deal with them in the event of an incident. However, facility safety is a broad concept, including
Aug 11, 2014

Dealers as Hunter-Gatherers or Farmers – Where Do You Stand?

Here’s a question that’s had me thinking: Has the evolution of the automotive retail business reached a point where dealers need to stop hunting and start farming? The question came to mind during a conversation with Jamie Haruch, an industry ana
Aug 8, 2014