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3 Reasons a Front-End Focused Strategy Falls Short in Used Vehicles

I’ve been hearing more disenchantment and doubt from dealers about the value of a turn-and-earn strategy for retailing used vehicles, which I call the Velocity Method of Management. The most vocal detractors are typically dealers who have long take
Sep 3, 2014

Contact Management Plus Automation: Nurture Leads All the Way into Your Dealership

What can you do with a great contact management solution? Engage your customers based on their personal interests, nurture new leads all the way through to their first purchase and beyond, send targeted marketing campaigns to specific groups of custo
Sep 3, 2014

Making the Invisible Customer Visible

Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Inte
Sep 3, 2014

Would you let Half of Your Walk-in Traffic Leave Without Being Engaged?

What would you say to your Sales Manager if half of your store’s walk-ins were never greeted by a sales person? Maybe it’s not even what you’d say… it’s what you’d do—you’d show that GM the door! Why? Well, because engaging walk-i
Sep 3, 2014

Online Reputation Management Tips for Franchised and Independent Dealers

Online reviews level the playing field for dealerships both big and small. If you doubt the importance of reviews, consider these facts: The average online review is read by up to 25,000 people, with 88 percent of consumers trusting online reviews as
Sep 3, 2014

Weekly Management Meetings for Company Growth

In every class we hold, some of the most valuable things managers realize they can do to increase sales are to solve some lingering problems, do a better job of training, or do some of the simple things they already know how to do, and keep meaning t
Sep 2, 2014

Are You Missing out on the Successor Right in Front of You?

“Loyd, thank you for coming to see me. Please sit down,” Mr. John Doe, the elderly but fit gentleman, offered as we settled into his office. Settling back into his chair, he continued. “My accountant attended one of your succession
Sep 2, 2014

The Digital Void with Service and Parts

Consider the following reality: There are 70,000,000 monthly aftermarket searches conducted on Google representing 525,000 customers EVERY MONTH! These 525,000 customers also represent potentially an additional 100,000 referral customers. These are s
Sep 2, 2014

6 ways to be a superstar at work

6 ways to be a superstar at work, according to Ragan. Remarkable employees spend significant time helping others succeed: their companies, employees, customers, vendors, suppliers, etc. But remarkable employees also help themselves succeed, both for
Aug 28, 2014