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Study: Dealership Employee Turnover Not So Bad After All
Study: Dealership Employee Turnover Not So Bad After All, from Wards Auto. Turnover at new-car dealerships is significantly less than the private-sector average, says Ted Kraybill of ESI Trends. A new study rebuts a longstanding belief that dealershi
Jan 6, 2015
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Dealer ManagementMarketing StrategiesOwnershipSales & MarketingSales ManagementSales Strategies
Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five years ago, you’d likely notice a troubling trend. I’ve conducted this exercise with dealers recently as part of conversations about mar
Dec 30, 2014
Using Mobile Technology to Help Close a Car Sale
Selling cars can be a competitive business to say the least. The high number of dealerships and qualified salespeople make it a necessity to have and use all the available tools out there to ensure you are providing the most information and the best
Dec 30, 2014
Gas Approaching $2 Seen Helping U.S. December Sales
Gas Approaching $2 Seen Helping U.S. December Sales, from Bloomberg Business Week. Automakers are poised for more gains this month as the prospect of $2-a-gallon gasoline prompts consumers to keep spending and moving up to bigger models after the bes
Dec 30, 2014
Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout
Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout, from The Street. Auto sales continued to mirror the economy’s strength in December, with experts forecasting a gain of 10% or more over the same month a year earlier. “Ma
Dec 30, 2014
Best December for car sales in 8 years
Best December for car sales in 8 years, from Washington Business Journal. December may have been the best month for new car, truck and SUV sales in the U.S. since 2006, according to sales estimates from Cars.com. The consumer research site, owned by
Dec 30, 2014
Saab still alive and well at New Jersey dealership
Saab still alive and well at New Jersey dealership, from Auto Blog. We all know the Saab story: a niche automaker that just couldn’t last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just beca
Dec 30, 2014
How a Smart Ad Campaign Revolutionized December Car Sales
How a Smart Ad Campaign Revolutionized December Car Sales, from Auto World News. Call it the “Mad Men” effect. December used to be a slow month for American car sales–that is, until Lexus launched an industry-changing advertising ca
Dec 30, 2014
Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles
Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles, from Mobile Marketing Watch. According to a forthcoming digital marketing report from a leading global research firm, marketers in the automotive industry
Dec 22, 2014