The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish, from Automotive Digital Marketing. Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super

Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today), from Dealer Authority. We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our prod

Service and Millennials: The Keys to Winning Their Business, from Dealer Marketing Magazine. Keeping the service bays full along with a constant flow of customers in the service drive is key to the profitability of any dealership. Many dealers choose

IRVINE, CALIF, March 2, 2015 – AutoAlert, LLC., North America’s premier data mining and sales opportunity and retention provider, announced today the integration of Experian Automotive’s AutoCheck® vehicle history reports to its Deal Sheet

7 reasons your employees are ‘just not that into you’, from ragan.com. People want to contribute to the success of their organization, but too often systemic roadblocks daunt those good intentions. Are you frustrated with employees who se

Auto dealers urged to improve protection of buyer data, from The Detroit News. As car-buying increasingly shifts to online research and purchasing, some industry groups are urging dealers to better protect customers’ personal information — th

Love the Process for Stronger Closings, from Automotive Training Concepts. Brian Tracy, long known for straight-forward advice and savvy business techniques, has a classic video worth watching called 24 Techniques for Closing the Sale. (Watch it here

Welcome to the On Demand Society, from The Blog of Glenn Pasch. I was listening to Brian Solis’s new podcast, Context Matters, and he mentioned the term “On Demand Society” when discussing Uber and its effect on not just business, but the econo

The 5 Things Dealers and OEMS Can Do to Stay on Top During the Next Downturn, from Ask The Manager. I hate to be the bearer of bad news, but the next down market in automotive retail is coming. No one knows precisely when – and none of us is certai