Why spend thousands trying to get a new customer instead of retaining the ones you already have? This is the reasoning behind CRM and Equity Mining software. You could apply the same logic to

The Purchasing and Spend Management profession is filled with acronyms and my own business has even added to that list. We forget sometimes when we are talking with others that they may not know

Successfully influencing your store's employees' view of the importance in adopting and following processes in order to develop positive growth potential is one of the most valuable investments

It’s sometimes startling to see the disparity in the ways dealers manage their new and used vehicle inventories. As a dealer recently put it, “I have $1.4 million in used vehicle inventory, and we pay attention

When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success.

Many businesses with limited advertising budgets spend their money on the wrong advertising, promotion and lead generation programs only to obtain poor results and frustrations for their efforts.

But auto dealerships are also are being attacked. Hackers are targeting auto dealers, along with other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees

Loyalty is a fickle thing. While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose

If I told you 50 years ago that in 2016 newspaper ads would be virtually useless, billboards only served to distract motorists at 60 mph, and almost everyone tunes out or skips radio and TV spots