A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

 DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective.

Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description o

As we move into the middle of 2019, it’s important to take a step back and evaluate the evolution of the automotive shopper journey. Just a decade ago, the entire automotive shopping experience was purely offline. The few digital touch points usual

 Bill Wittenmyer explains why life isn’t a professional sport in which we can make substitutions in this episode of Witt’s Wise Words.

 There’s nothing worse than selling a car and having to call that customer right away for an open recall. Andy Church shares why in this video blog.

 Are you setting your dealership up for failure with your messages? VP of Sales CDK Global Bill Wittenmyer offers some advice for dealers on managing expectations in this Freebie Friday.

 Scot Eisenfelder shares why conquesting through service is the key to future profitability.