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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Maximize your Retail Marketing Strategy
Terry is a Chevy dealer selling 200 plus new vehicles a month with better than average grosses in his region. We met about 14 years ago at a “20 Group” meeting I spoke to regarding advertising strategies. A lot has changed in those 14 years and t
Jun 1, 2011
Five Levers of Expense Management
Typical approach to cost control Most dealership organizations engaged in some form of cost reduction over the past few years in order to survive the “stimulated economy” that Washington has provided for us. Most cost reduction efforts involved s
Jun 1, 2011
Making the Most of Today’s Dealership Insurance Market
The good news for dealers today is there is a vigorous dealership insurance marketplace. The challenging news is the landscape is changing and dealers will need to take a nimble and aggressive approach to make certain your dealership has the right
Jun 1, 2011
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Dealer ManagementDealer/GM NewsExpense ManagementFinance & Insurance NewsOwnershipSales & Marketing
New Manufacturer Policies Impacting Dealerships
Kia’s trained technician warranty reimbursement policy So one of your long-time, highly experienced Kia technicians has allowed some of his training to lapse, but he continues as usual to perform warranty repairs according to all Kia repair procedu
Jun 1, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & MarketingVendors
AutoTrader.com Acquires VinSolutions, and an Award Winning Dealership Marketing System
We were about to go to print on an article about VinSolutions when we heard the news that AutoTrader.com was buying the company. After acquiring Kelley Blue Book, HomeNet and vAuto, AutoTrader.com announced they were acquiring VinSolutions last week.
Jun 1, 2011
Technology Committees – A Better Way to Select CRM or DMS Providers
During my recent workshop at the 10th Digital Dealer Conference and Exposition, I discussed some of the best ways to select and accept your next DMS system. One of my favorite ideas is to use a technology committee that consists of a variety of membe
Jun 1, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Critical Decisions: Double your ‘Shows’ and Double your Demos!
I hope you’re off to a great day when reading this because I have some critical information to share for this month’s article that may ruffle a few feathers. When we make adjustments to our playbook ahead of time, closing appointments that actual
Jun 1, 2011
NLRB Files Complaint Against Luxury Car Dealership For Unlawful Termination Over Employee’s FB Post
On Friday, May 20, 2011, the National Labor Relations Board filed a complaint against a luxury car dealership in Lake Bluff, IL for “unlawfully discharging a car salesperson because of his Facebook posting
May 24, 2011
Time Utilization For Us Dummies
Please don’t take offense to the oblivious title — it’s just “catchy,” but after evaluating this tidbit you’ll recognize how much of the precious revenue-producing calendar clock time goes fallow. Of course, if you
May 20, 2011