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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Why Don’t They Speak to Me?
A frustration often expressed by salespeople who regularly follow-up on web-generated leads, no matter the source, is not being able to engage the customer in conversation when they reach them. Salespeople often are met with resistance and cannot und
Aug 18, 2011
Google to Acquire Motorola Mobility
MOUNTAIN VIEW, CA and LIBERTYVILLE, IL – Google Inc. and Motorola Mobility Holdings, Inc. announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of abo
Aug 18, 2011
Consumers in Driver’s Seat on New Social Media Ford F-150 EcoBoost Challenge
DEARBORN, Mich. — The Ford F-150 EcoBoost Challenge kicks off this week on Facebook, with drivers in eight cities putting EcoBoost®-equipped Ford F-150s to the test – in fuel efficiency challenge and community projects Winning driver receive
Aug 18, 2011
Study: 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011
RESTON, VA – comScore, Inc., a leader in measuring the digital world, released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or tw
Aug 18, 2011
Where Are All the Volt Buyers and Enthusiasts?
According to a story from USA Today, General Motors is starting to see a decrease in the number of consumers interested in its plug-in electric car, the Chevrolet Volt. The story said data from CNW shows consumer interest in the Volt has dropped to 1
Aug 17, 2011
Chrysler Group Announces Ignite as its Lead Social Media Agency
Auburn Hills, Mich. – Chrysler Group LLC announced today that it has named Ignite Social Media as its lead social media agency. Ignite Social Media will work extensively with Chrysler Group’s marketing communications team on the strategic pla
Aug 17, 2011
When is the Best Day for Consumers to Buy Cars in August?
SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasts, has found the best deals on new cars including cash, finance and lease deals available nationwide, and is forecasting that August 27th is the best d
Aug 17, 2011
DMI & Liquidus Debut Videolink® 4.0, Auto Dealers’ First Real-Time Video Sales Tool With iPad/iPhone Support
Hoffman Estates, IL – The Dealer Services Group of Automatic Data Processing, Inc., Inc., and Liquidus, a leader in scalable online, mobile and on-demand video marketing solutions for auto dealers, announced today the release of Videolink® 4.0, th
Aug 17, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Summer Incentive Season: Cars.com Names 2011 Deals to Buy Now
CHICAGO — New car buyers looking for all the bells and whistles at a reduced cost should buy now, according to the editors at Cars.com, a leading online resource for new and used car buyers and sellers. To help shoppers identify what to buy, th
Aug 16, 2011