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Dealers Urged to Review Vendor Data Security Measures
BURLINGAME, CA, September 23, 2019 – Zonic Design, a certified vendor to CDK Global and Reynolds and Reynolds, is urging auto dealers to begin reviewing their vendors’ privacy and data security measures ahead of the January 1 deadline for complia
Sep 23, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry NewsVideo
Hard Facts: 3 Facebook Hacks – How to Get More Engagement
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Social Media vs Broadcast Media
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Maximizing Dollar per Unit in Operation
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
7 Tips to Turn Sales Calls into Customer Appointments
By Cory Wright, Director of Training for CallRevu More than ever before, customers are turning to the internet to research and shop for vehicles. This shift in behavior makes phone calls even more critical. Instead of visiting the dealership to ask
Sep 20, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsFixed Operations NewsServiceTechnologyTrending Industry News
How Will Robots Affect Driver Safety?
Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-effic
Sep 19, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Why Video is Vital to a Dealership’s Marketing Strategy
Director of Partnerships & Business Development, Lehel Reeves, shares why video marketing is a vital component of a dealership’s marketing strategy to engage more customers & sell more cars.
Sep 19, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
Stop Being Lead-Centric. It’s About the Customer Experience.
Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your cust
Sep 18, 2019
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Data & AnalyticsDealer/GM NewsDigital Dealer ConferenceMarketing & AdvertisingMarketing StrategiesTrending Industry News
Digital Dealer 27 Takeaways: Going Beyond Personalization
By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping dealerships with measuring the quality of their traffic, is that you must have a focused digital marketing st
Sep 18, 2019