Do you remember Oscar Wilde’s famous play, The Importance of Being Earnest? Its main point is that living a double life is not an easy task and truth cannot stay hidden for too long. This holds even truer for auto dealers these days. Indeed, honest

Deadly GM switch spells demise of antiquated ignition key, according to Bloomberg. The furor over General Motors Co.’s (GM) deadly ignition switch has the potential to doom the antiquated car key, a technology drivers have been using — and co

Breaking the rules, from Search Auto Parts. If I could teach you how you and your people could become more productive by just reading this article, would you consider it? I am sure this is not your first rodeo; however, this might be an approach you

Prioritize your collision repair marketing strategies, according to Stratosphere Studio. At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing. To

Manufacturers brace for the used-car flood, according to Automotive News. The used-vehicle inventory drought is almost over. This year, according to Manheim projections, about 2.1 million off-lease vehicles will return to the market, up from 1.7 mill

Subprime auto lenders exercising caution, according to CNBC. U.S. auto sales got off to a slow start this year, and though they showed a modest rebound in March, industry analysts are questioning whether 2014 will see a recovery in the American car m

Make hidden persuaders work for you, from Marketing Profs. Hidden persuaders influence what products are bought and how customers rate the shopping experience. They include aromas that increase spending, music that boosts profits, colors that enhance

Five tips to avoid becoming like an episode of ‘The Walking Dead’, from Marketing Profs. Hey, isn’t it great we’re in the Digital Age? The Internet. Facebook. Twitter. Pinterest. Gazillions of people putting their credentials

5 inside sales hiring tips for growing companies, from Entrepreneur. If your company has recently tried to recruit inside sales talent, then you’re probably already keenly aware that competition for all-star reps has never been fiercer. This is the