I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.

I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer.

The sales team doesn’t have to be Internet whizzes but needs effective email and text communication skills, says e-commerce director Aaron Hudson.

For dealers, productivity is a key element in our quest for profitability. Dealers expend unlimited resources on vendors who guarantee increased productivity.

Have you ever viewed the industry as a high school? Think about it for a minute. I’ve had this theory for some time. My brain sees really odd trends. I don’t know why or how but that is how I visualize anything.

You could feel the winds of change from NADA all the way to the east coast,...and not just for the manufactures.  Today’s automotive retailer has to deal with new technologies that are not only available

Studies show the two biggest reasons for employee turnover are limited advancement opportunities and lack of training for a specific role. But investing time in training and sharpening the team’s skills

Do your awesome ideas and new products consistently fail? Lots of ideas sound amazing in theory, but it's important to remember that you first have to identify if making a change will actually work for your store,