Studies show the two biggest reasons for employee turnover are limited advancement opportunities and lack of training for a specific role. But investing time in training and sharpening the team’s skills also should pay off in improved results.

Everyone knows training is an essential component in running a dealership that is successful, profitable, efficient and ethical.

But commitments to it vary widely among dealers. Below are some common hesitations among dealers when it comes to training and tips to help overcome the wrong mindset and maximize your ROI.

Turnover

Many dealers question why they should invest time and money to train people who may leave. But in reality, this idea is just not valid.

Studies show the two biggest reasons for employee turnover are limited advancement opportunities and lack of training for a specific role. Through training, you have the potential to increase job satisfaction by empowering team members to expand their roles and grow their careers.

Sending employees through developmental, performance-based training courses is also a good way to recognize them for accomplishments. They will appreciate the investment you are making, and it has the potential to help reduce turnover and retain top performers.

Time Away From the Job

Another question some dealers ask is how they can justify taking income-producing employees away from the sales floor, F&I desk or service drive for training. If this is one of your concerns, consider this story about a woodcutter:

A woodcutter was hired, given his axe and direction. He started out strong and his boss was quite pleased with his work and shared that feedback with the new woodcutter. This motivated the woodcutter to work even harder in the days to follow. But even though he swung the axe as hard as he did when he started his job, his production (number of trees cut) declined each day. He then went to his boss and apologized, saying he must be losing his strength.

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