• DD-Square-Logo_resized
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • RESOURCES
    • Webinars
    • Downloads
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • NEWS
    • AUTO RETAIL NEWS
    • PRESS RELEASES
    • DIGITAL EDITIIONS
    • SUBMIT EDITORIAL
    • SUBSCRIBE

Las Vegas: Oct 17-19, 2023

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Dealer Management | Dealer/GM News | Trending Industry News
April 28, 2016

The Automotive Industry…as a High School

Posts:
Dealer Management | Dealer/GM News | Trending Industry News
April 28, 2016

The Automotive Industry…as a High School

Have you ever viewed the industry as a high school? Think about it for a minute. I’ve had this theory for some time. My brain sees really odd trends. I don’t know why or how but that is how I visualize anything. This particular theory is something I thought of and discussed with a few friends who agreed and convinced me that this theory stands. Let me know what you think! This class system has nothing to do with age and everything to do with when people enter AIH (Automotive Industry High school).

Freshman

There is always an incoming class of people entering the industry or experiencing the automotive digital communities for the first time. These are people that are hungry for content and networking. They watch, they ask questions, they appreciate every answer, and look to most anyone that has a small amount of voice as a celebrity (or microcelebrity as Shaun Raines likes to say). This class is always our hope to change the future, but discouraging when they follow people that the upper classmen just don’t feel deserve the fame that Freshman give them. This class has all of our hope in their hands. This group sees everything with fresh eyes and can often time rejuvenate the upper classmen or make us roll our eyes at their thinking they are experiencing something for the first time in the history of the industry. They are innovative, embracing personal branding, and evolving the industry in front of our eyes (they just don’t know they are).

Sophomores

This is the class I would put myself in. A class of people who had material to work with that the Juniors created and shared. So, we got to adapt processes, scripts, and theories of those who went before us and we got to make it our own. We grew up in this industry at a time where technological advancement and online community participation helped elevate the dealer staff to a level that the Junior class couldn’t achieve during their time. This resulted in creating many dealership microcelebrities that surpassed the attention and accolades that the Juniors deserved but never received. This class is hungry for innovation, readily sharing information, and really wanting to educate their dealer peers with good unbiased quality content whether it comes from them or not. Many even made upward moves quickly to achieve great titles within dealerships. Some took their quick success as a sign and jumped ship to the vendor side only to find that the momentum did not follow and struggled to find their place. This group of characters continues to push the envelope of technology, innovation, and high standards for the industry as a whole. This class understands and accepts technology and digital as part of any role.

Click below to read the full article:
Dealer Authority

Dealer Management•Dealer/GM News•Trending Industry News

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Marketing & AdvertisingTrending Industry News

How Does Google Analytics 4 Impact Call Monitoring?

Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what is the big difference between GA4 and UA, and what does it mean for dealerships and their automotive call monitoring solutions? Universal Analytics (UA) o
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Dealer Ops & LeadershipTrending Industry News

Three Key Areas to Focus on for Fixed Ops Success

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m
Posts Dealer Ops & LeadershipTrending Industry News

Astroturfing: What it is and Why Your Dealership Should Avoid it

Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of…something…that is in reality initiated and controlled by a concealed group…or corpora
Posts Uncategorized

Cracking the Code: Driving Team Action Post 1-on-1s

Ever left a meeting whether it’s with your team or a 1-on-1, on cloud nine, believing your team was all set to conquer the world, only to find their enthusiasm fizzling out days later? The challenge lies in converting intentions into actions amidst
Posts Sales & Variable OpsTrending Industry News

How End-Of-Year-Sales May Impact Auto Finance Digital Transformation Strategies

Following a challenging sales environment in 2022, a noticeable recovery in the automotive sector has stabilized in 2023. This year, even as supply chain problems subsided, new challenges emerged, such as the persistent risk of a potential recession,
Posts Industry Press Releases

Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America

Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealers

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE
Digital Dealer Logo White
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.
ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY