Auto Retail News
Freebie Fridays: What’s the Most Important or Overlooked Task Inside the Dealership
Bill Wittenmyer shares what the most important (or overlooked) task in a dealership is and why in this edition of Freebie Friday. Read the full blog article here: http://bit.ly/2IfwEx2
Feb 15, 2019
Digital Identity: The Key to Unlocking Customer Experience
Nearly every industry is focused on customer experience and the automotive industry is no different. In fact, earlier this year at Consumer Electrics Show (CES), automotive makers including Hyundai, Audi, Mercedes Benz and Nissan showcased technologi
Feb 13, 2019
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When Car Sales Slow Down, Change is Necessary
Just one month into 2019, and we’ve already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014. According to Bloomberg, the decreased demand for sedans accompanied with
Feb 13, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Digital Retailing is Not About Technology
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality
Feb 12, 2019
Knock, Knock—It’s Amazon
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuing automotive retail–think expensive land and expensive cattle (aka cars). As far as the desire to pursue
Feb 12, 2019
Technicians are the Key to Dealerships’ Future
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, wel
Feb 12, 2019
Are You Connecting with your Customers?
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some dealerships. The study found that the most critical w
Feb 12, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Hard Facts: ‘Why Am I Seeing This Ad’ Facebook Feature Update
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Feb 11, 2019
Witt’s Wise Words: The Only Person In the World Disease
Bill Wittenmyer shares why retail automotive staff should take steps to ensure that they don’t get afflicted with this disease in this week’s episode of Witt’s Wise Words.
Feb 11, 2019