Auto Retail News
#WittsWiseWords: Telling Isn’t Selling
Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt’s Wise Words, Bill Wittenmyer makes the distinction between selling and telling.
Oct 21, 2019
A Message for Women Who Want to Be in the Auto Industry
Veronica Dunford shares her advice to women who are considering entering the auto industry in this video blog.
Oct 21, 2019
Leverage Your Marketing to Gain More Service Business!
By Dan Beres, Managing Partner, Recall Masters Retention is vital for long-term profitability and health, but most dealerships still have a lot of work to do before retention is covered. Sure, offering a great customer experience in service can head
Oct 21, 2019
Training Needs Follow Up
Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
Oct 21, 2019
#WittsWiseWords: Do You Know What Your Competitors Are Doing
Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren’t providing.
Oct 21, 2019
How to Work With Millennials
Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
Oct 15, 2019
Why Creativity Can Lead to More Service Revenue
Scot Eisenfelder explains how creativity can help dealers capture more service revenue from recalls.
Oct 10, 2019
#WittsWiseWords: Don’t Let Your Ego Get in the Way of Your Paycheck
The best way to grow your team and grow your paycheck at the same time? In this edition of Witt’s Wise Words, Bill Wittenmyer says keep your ego in check with praise for your team and their success and take responsibility when they fall short o
Oct 10, 2019