Auto Retail News

By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the healthcare industry. Orthodontists focus on correcting teeth, and dentists make sure the teeth and gums in your mouth are healthy. Imagine if

By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not only an increased

By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the most interesting presentations was cybersecurity for connected cars — why we should care and pay attention to this topic. It was, in fact, rathe

By Susan Moll & Matt Hurst While Halloween is known for bringing a month of frights, constant employee turnover haunts dealership efficiency all year long. According to the 2019 Cox Automotive Dealership Staffing Study, approximately 20 percent o

By Ryan Gerardi, Founder & CEO, AutoConversion When you display videos on your dealership website, the host that serves up those videos has one of the most significant and influential roles of the entire user experience. This is why in today’s

Erik Nachbahr shares why dealers need to be mindful of their Wi-Fi service in order to manage it properly in this video blog.

Mike Correra shares why keeping your dealership involved in your community can help increase brand awareness and sales.

Mike Trasatti weighs in with his thoughts about hiring and working with Millennials in this video blog.