Auto Retail News

Kicking-off 2012 by celebrating the Grand Opening of their new state-of-the-art store, Subaru of Keene ended 2011 with a bang – selling 135 new vehicles, beating their previous December 2010 sales by 50 new vehicles. A member of the Fenton Family o

MAHWAH, N.J. — Jaguar is launching today a new global brand direction and marketing campaign, themed “ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by th

Budd Blackburn, owner of Team Velocity Marketing, is sharing his expertise with automotive dealers and managers on how Huffines Hyundai uses an integrated targeted and digital marketing strategy to increase sales and service revenue. Using an integra

The Conference Board Consumer Confidence Index®, which had decreased in January, increased in February. The Index now stands at 70.8 (1985=100), up from 61.5 in January. The Present Situation Index increased to 45.0 from 38.8. The Expectations Index

BOSTON, MA  – Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. Although total US advert

David Winter, vice president of Cobalt Intelligence Center of Excellence and  Max Steckler, vice president of advertising at Cobalt, are sharing their expertise with automotive dealers and managers on how to sell across the entire digital consumer j

CHERRY HILL, N.J. — Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to

NEW YORK — DealerTrack Holdings, Inc. (“DealerTrack”) announced the pricing of its private offering of $175 million aggregate principal amount of 1.50% senior convertible notes due 2017 (the “Notes”) to be sold to quali

SEATTLE, WA – ADP Dealer Services and its Digital Marketing group, announced that it has acquired Autotegrity from Link Ventures and Cogo Labs to form the nucleus of an expanding facility focused on the application of science to optimize the online