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Correctly Compensating Sales People
It is amazing to me that the vast majority of dealerships continue to pay sales consultants on gross profits. Straight commissions comp plans no longer make sense. Don’t dealers who pay sales people on the gross realize that there is this littl
Jan 31, 2011
Five Simple Rules for Digital Marketing Success in the New Year
As with nearly every New Year, I am looking forward to the challenges, successes and even failures that will come my way in 2011. These collective experiences are what define us both personally and professionally, and I welcome each of these with ope
Jan 14, 2011
Can OEMs Actually Not Renew a Dealer Agreement?
Don’t Fall For the Bluff Car manufacturers have made a habit in recent years of using the expiration of a dealer’s sales and service agreement as a threat to non-renew the agreement unless the dealer agrees to certain things. Those “things” h
Jan 14, 2011
10 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name and number in case we get disconnected?” Would you take that seriously? How many times have they heard that? Listen and learn, then compare
Jan 14, 2011
People and Processes: Creating a Synergy Between the Two
People (pee-puhl) noun 1) Human beings 2) The followers or subordinates of a leader or manager Processes (pros-es-iz) noun 1) A systematic series of actions and operations directed to an end 2) a series of changes taking place in a def
Jan 14, 2011
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Dealer ManagementDealer/GM NewsF&I ManagementFinance & Insurance NewsPre-Owned Sales & Marketing Strategies
Do You Know Your Punishment?
The National Football League is fining players up to $50,000 for helmet to helmet hits. The government recently fined Barclay’s Bank to the tune of $176 million for violating the OFAC requirements. Some dealers have a fine system in place in which
Jan 14, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementLead Management & CRMSales & Marketing
Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It means that everything is built around web-based systems. These web-based systems help to: • attract customers • ensure rapid, high-q
Jan 14, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation management. The premise of the article was that dealers who are in tune with the way customers prefer to do business should find ways to extol
Jan 14, 2011
The Benefits of a Strong Arbitration Provision
Our clients are always looking for ways to minimize legal fees and reduce the number of lawsuits. There are many steps dealers can take to try to prevent litigation, which we frequently explore in these articles. One way to reduce litigation expenses
Jan 14, 2011